CREATIVE
PORTFOLIO
SIENA RIDDELL
I discovered my love for design when I was just seven years old, sitting beside my dad as he introduced me to Photoshop. What started with a small pen pad and childlike doodles on his desktop has grown into a career path that now has me designing on my own computer in the office of one of the nation’s top college sports programs.
Over the past 13 years, I’ve cultivated that early spark into a genuine passion and purposeful career direction. I began developing my skills in high school through design courses at the Academy of Art and marketing coursework at UCLA. Before even starting my freshman year at Gonzaga, I secured a graphic design position on campus. Now, as a junior, I balance five roles across marketing and design, each one pushing me to grow creatively, think strategically, and advance professionally.
Design has never just been a skill for me; it’s been a constant thread throughout my life. I bring not only technical expertise but also years of persistence, creativity, and genuine passion that drive me to deliver work that resonates and makes an impact. These days, you can usually find me with a coffee in one hand and my iPad in the other, designing everything from digital campaigns to event graphics, still chasing that same spark I found at seven years old, just with a little more caffeine and a lot more confidence.
About ME
My Projects
Creativity is the heartbeat of everything I do, it’s what fuels my passion for storytelling, community, and connection. From designing for Gonzaga Athletics and the Kennel Club to leading marketing for Gonzaga Women in Business, each project has deepened my love for creating work that inspires pride, energy, and empowerment. Whether it’s capturing the spirit of game day or championing women’s voices through design, I pour my creativity into every detail, blending strategy, authenticity, and heart to create visuals that truly resonate